Loyalty, finally built for people who already have enough apps.
We help independent businesses build the kind of customer relationships that don't need a download to start — wallet-native loyalty cards, smart campaigns, and the signals that turn first visits into thirtieth visits.
“Loyalty is a slow trade. You earn it, one cup of coffee at a time.”
What we believe
Loyalty is the only growth channel that compounds.
Acquisition costs more every quarter. The merchants who win the next decade will be the ones who turn a one-time sale into a standing relationship — quietly, repeatedly, on the customer's own terms.
Customer-first by design
Every feature we ship answers a single question: does this give the merchant another reason to keep going?
Software that disappears
The best loyalty tech is the kind no one notices. Frictionless for the shopper, invisible for the staff at the till.
Privacy as a default
We minimise what we collect, we encrypt what we keep, and we never sell what's yours. Full stop.
By the numbers
Quiet trust, audible numbers.
Updated quarterly from production telemetry. Verified by our auditors at the end of each fiscal year.
Wallet passes issued
Active merchants
Countries served
Platform uptime · 12mo
Our story
From a coffee receipt to 12 million wallets.
Loyal Aura was founded on a single insight — the loyalty card already lives in the customer's pocket. We just had to put it somewhere they wouldn't lose it.
2022
An idea, scribbled on a coffee receipt
A neighborhood coffee bar lost a regular to a punch-card mishap. We sketched something better the next morning — a card that lived in the phone, refreshed itself, and remembered the customer better than the staff could.
2023
First hundred merchants
Independent cafés, salons, and gyms — all with the same problem: paper cards that vanished and apps no one wanted to install. Apple Wallet became our canvas.
2024
Going global
Stripe-native subscriptions, Google Wallet parity, multi-language storefronts. Loyal Aura now powers loyalty programmes in 37 countries — without merchants needing a single line of code.
2026
Where we're going next
AI-assisted segmentation, automated win-back journeys, and a marketplace where merchants share what works. Loyalty stops being a tool — it becomes a growth channel.
How we work
Four principles, every release.
These aren't a poster on the wall — they're the tie-breakers in the room when a decision is hard.
Bias toward shipping
Every fortnight, every team. Real customers find real bugs the planning meeting never would.
Merchants are family
We answer every support ticket, every time. No tiered queue, no AI deflection theatre.
Taste matters
A loyalty card lives next to a boarding pass. It has to look like it belongs there.
Stay small, ship big
Tiny teams, deep ownership. The whole stack — wallet, billing, campaigns — built by people who answer the phone.
Leadership
The team behind the platform.
Amara Whitfield
Founder & CEO
Previously built the loyalty stack at a YC-backed marketplace. Believes the best merchant tools are the ones the merchant forgets they're using.
Daniel Park
Co-founder & CTO
Ten years on payments rails — Stripe, then an early-stage neobank. Owns the wallet pipeline that survives a launch-week tweet without flinching.
Lina Okafor
Head of Design
Brings editorial discipline to product surfaces. If a screen breathes, Lina drew the lungs.
Marcus Holloway
VP Customer Success
Spent a decade running coffee shops before joining a SaaS support team. Speaks merchant fluently.
Backed by
Investors who've built what we're building.
The funds and operators behind some of the most loved merchant tools of the last decade.
- Y Combinator
- Index Ventures
- First Round
- Earlybird
- South Park Commons
- Operator Stack
“We swapped a printed punch card for Loyal Aura on a Tuesday. By Friday, returning customers were greeting us by name from a push notification we never had to write.”
Jamila Reyes
Owner · Atelier Salon · Brooklyn
Where we are
Distributed by design.
Four hubs, one timezone-aware team. We follow the sun so merchants get answers in their own working day.
Headquarters
San Francisco
United States
EMEA
London
United Kingdom
APAC
Singapore
Singapore
Engineering
Toronto
Canada
Help us build the loyalty layer for the next million independent businesses.
Engineering, design, customer success, growth — we hire people who care about the craft and care about the merchants they're building for.
Ready to make your customers stay?
Launch a wallet-native loyalty program in under ten minutes. No credit card, no install — just a card your customers will actually keep.