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Loyal Aura

Coffee shops, cafés & bakeries

A coffee shop loyalty app that lives in Apple & Google Wallet

Swap the paper punch card for a stamp card your customers add to their phone in one tap. You start with the café recipes below, your barista scans the card at the register, and the 10th coffee unlocks by itself.

Start free 7-day trialBook a demo

Your first customer joins by scanning your QR at the counter.

  • Apple Wallet & Google Wallet
  • Nothing for customers to download
  • No credit card to start the trial
  • Monthly, cancel any time
Example card
YC
Your cafénow

You're 4 stamps away from a free coffee. Stop in on your way past.

Buy 9 coffees, get the 10th free. Reward: Free coffee

The repeat-visit problem

Why café regulars drift away

Coffee is a habit business. The trouble starts when the habit breaks and you have no way to reach the customer.

  • Paper cards get lost

    Punch cards end up in the wash or in last week's jacket. When the card is gone, so is the reason to pick your café over the chain next door.

  • You can't message a punch card

    A paper card has no name, phone number or birthday on it. When a regular stops coming, you don't find out and you can't invite them back.

  • Stamps are easy to fake

    Any rubber stamp or pen mark looks like yours. A digital stamp is added only when your staff scan the customer's card.

Ready on day one

The café cards you get after signup

These are the cards onboarding sets up for this business type. Change the number of stamps, the reward and the design before you go live.

  • Stamp card

    Buy 9 coffees, get the 10th free

    Reward: Free coffee

  • Stamp card

    Collect 8 stamps, get a free pastry

    Reward: Free pastry

  • Points card

    10 points per visit, 100 points = a free drink

    Reward: Free drink

Also useful for cafés

  • Gift cards

    Offer gift cards in 25, 50 and 100 dollar amounts (the defaults). The balance sits in the recipient's wallet.

  • Birthday stamp

    New stamp cards add one bonus stamp on the customer's birthday when they share it at sign-up.

Loyalty Starter runs a stamp or points card at one location. Loyalty Growth unlocks all 8 card types, tiers and the automated triggers (welcome, birthday, next visit, referral, win-back). Compare plans

Built for your business

Bakeries, ice cream shops and juice bars

Tell us you're a bakery or an ice cream shop when you sign up, or switch the business type in the card designer, and the recipes change with it. Juice and smoothie bars can start from the café recipes and rename the reward.

See all 8 card types
  • Bakery: collect 8 stamps for a free pastry, or your 10th slice of cake is on us
  • Bakery points: 10 points per visit, 100 points = a free loaf
  • Ice cream: buy 7 scoops, get the 8th free, or 10 stamps for a free sundae

How it works

Live before tomorrow's morning rush

  1. 1

    Pick a café recipe

    Choose 10 stamps for a free coffee, 8 for a pastry, or points per visit. Add your logo and colors.

  2. 2

    Put the QR by the register

    Customers scan it, fill in a short form and add the card to Apple Wallet or Google Wallet.

  3. 3

    Scan on every visit

    Your barista scans the card with the Loyal Aura Scanner on a phone or tablet. The new stamp shows on the customer's card right away.

Example messages

Messages that land on the lock screen

Examples you can copy and edit. Each one shows up on the card in the customer's Apple Wallet or Google Wallet. Send them by hand from the dashboard, or let the automated triggers on Loyalty Growth and up send them for you.

  • NearbyYou're 4 stamps away from a free coffee. Stop in on your way past.
  • Win-backWe haven't seen you in a while. Your card is 3 stamps from a free coffee.
  • Reward unlockedYour 10th coffee is on us. Show this card at the counter.

Go further

FAQ

Coffee shop loyalty questions

Book a demo
Do my customers need to download an app?
No. They scan your QR code, fill in a short sign-up page and add the card to Apple Wallet or Google Wallet in one tap. The card updates itself every time it is scanned.
How much does a coffee shop loyalty program cost?
Plans are monthly with no contract, and every price is on our pricing page. Loyalty Starter covers one stamp or points card at one location. Loyalty Growth adds gift cards, tiers, the automated messages and up to 3 locations. Every account starts with a free trial.
Do I need a new POS or card reader?
No. Staff scan the customer's card with the Loyal Aura Scanner, a web app you install on any phone or tablet from the browser. Your POS stays as it is.
Can I run one card across two or three cafés?
Yes. Loyalty Starter covers one location, Loyalty Growth up to 3 and Loyalty Scale up to 10. You can run one program for every location or a separate one for each.
Can I change the reward after customers have the card?
Yes. Change the number of stamps, the reward or the design in the dashboard and the update is pushed to every card already in a customer's wallet.

Put your café's card in their wallet today

Start the free trial, pick a café recipe and print your QR. No credit card needed to start.

Start free 7-day trialBook a demo
  • No credit card needed
  • Cancel anytime
  • Apple & Google Wallet

Your first customer joins by scanning your QR at the counter.

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