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Loyal Aura

Gyms, fitness & yoga studios

A gym loyalty program that rewards members for showing up

Turn check-ins into a habit. Members add a class card or membership pass to Apple Wallet or Google Wallet, staff scan it at the front desk, and the 10th class unlocks by itself.

Start free 7-day trialBook a demo

Your first customer joins by scanning your QR at the counter.

  • Apple Wallet & Google Wallet
  • Nothing for customers to download
  • No credit card to start the trial
  • Monthly, cancel any time
Example card
YS
Your studionow

We've missed you this week. 4 more classes and your 10th is free.

Your 10th class is free. Reward: Free class

The repeat-visit problem

Why members stop coming before they cancel

Members rarely quit on day one. The visits thin out first, and by the time they cancel the habit is long gone.

  • Drop-off is invisible

    You see the cancellation, not the quiet weeks before it. Check-in history on the card shows who has stopped coming.

  • Class packs on paper

    Drop-in and class-pack clients carry a paper card or nothing at all. A 10-class stamp card in the wallet counts every class.

  • Nothing to aim for this month

    A year of membership is a long way off. A free smoothie at 12 check-ins gives members a goal they can reach soon.

Ready on day one

The fitness cards you get after signup

These are the cards onboarding sets up for this business type. Change the number of stamps, the reward and the design before you go live.

  • Stamp card

    Your 10th class is free

    Reward: Free class

  • Stamp card

    12 check-ins = a free smoothie

    Reward: Free smoothie

  • Points card

    10 points per check-in, 100 points = a free PT session

    Reward: Free personal training session

For members and regulars

  • Membership pass

    A pass in the wallet that shows member status, with 10% off for members by default. You approve each member before they join.

  • Silver, Gold and VIP tiers

    Members earn points and move up, with 5% off at Gold and 10% off at VIP by default.

Loyalty Starter runs a stamp or points card at one location. Loyalty Growth unlocks all 8 card types, tiers and the automated triggers (welcome, birthday, next visit, referral, win-back). Compare plans

Built for your business

Win them back before they cancel

On Loyalty Growth, the inactive-customer trigger sends a message when a member stops checking in, and the birthday trigger adds a gift on their day. You choose the message and the timing. It works the same for gyms, yoga, pilates, boxing and dance studios.

Loyalty automation
  • Win-back message when check-ins stop
  • Birthday bonus on every stamp or points card
  • Next-visit reminder after each class

How it works

Live before tomorrow's first class

  1. 1

    Pick a fitness recipe

    Every 10th class free, a free smoothie at 12 check-ins, or points per check-in toward a free PT session.

  2. 2

    Put the QR at the front desk

    Members scan it on the way in and add the card to Apple Wallet or Google Wallet.

  3. 3

    Scan every check-in

    Front-desk staff scan the card with the Loyal Aura Scanner on a phone or tablet. Each check-in shows on the member's card.

Example messages

Messages that get them back on the mat

Examples you can copy and edit. Each one shows up on the card in the customer's Apple Wallet or Google Wallet. Send them by hand from the dashboard, or let the automated triggers on Loyalty Growth and up send them for you.

  • Win-backWe've missed you this week. 4 more classes and your 10th is free.
  • Reward unlockedThat's 12 check-ins. Your free smoothie is waiting at the bar.
  • BirthdayHappy birthday from the team. Your birthday bonus is on your card.

Go further

FAQ

Gym loyalty questions

Book a demo
Does this replace my gym management software?
No. Keep your membership billing and class booking where they are. Loyal Aura adds the wallet card, the check-in rewards and the messages on top.
How much does a gym loyalty program cost?
Plans are monthly with no contract, and every price is on our pricing page. Loyalty Starter covers one stamp or points card at one location. The membership pass, tiers and the win-back trigger are on Loyalty Growth and up. Every account starts with a free trial.
Do members need to download an app?
No. They scan your QR and add the card to Apple Wallet or Google Wallet in one tap. The card updates after every check-in.
Can I run a class card and a membership pass together?
Yes, on Loyalty Growth and up, which unlocks all 8 card types. A member can carry both in their wallet.
Will it work for a yoga or pilates studio?
Yes. The fitness recipes count classes or check-ins, which suits studios as well as gyms. Rename the reward to match what you offer, such as a free class.

Reward the members who show up

Start the free trial, pick a fitness recipe and put the QR at your front desk. No credit card needed to start.

Start free 7-day trialBook a demo
  • No credit card needed
  • Cancel anytime
  • Apple & Google Wallet

Your first customer joins by scanning your QR at the counter.

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