Analytics and segments

Loyalty analytics that show who comes back. And who is slipping away.

One dashboard for members, visits, points, rewards and spend, each compared with the previous period. Add cohort retention, a conversion funnel, a busy-hours heatmap and ten RFM segments you can tune to your business.

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Apple & Google Wallet

Do customers need an app? No. The card lives in Apple Wallet or Google Wallet, already on their phone.

Loyal Aura dashboard, Analytics tab: members, transactions, rewards redeemed and daily activity charts for an example café — Example data

period KPIs, each compared with the previous period: 8
RFM segments out of the box, all editable: 10
of retention tracked for every signup week: 8 weeks
RFM re-score, on top of an update at every scan: Nightly

Why it matters

You know what sold today. Not who keeps coming back.

A till report shows sales. It can't tell you whether last month's new customers returned, or which regulars quietly stopped coming.

Today: You see sales, not the people behind them.
With Loyal Aura: Members, visits, points and rewards in one dashboard.
Today: You can't tell if new customers came back.
With Loyal Aura: Cohort retention shows each signup week, week by week.
Today: Your best and your drifting customers look the same.
With Loyal Aura: RFM segments name Champions, At risk and Can't lose them.
Today: Busy hours are a guess.
With Loyal Aura: A heatmap of transactions by day and hour.

Dashboard

Every number, against last period. At a glance.

Pick 7, 30 or 90 days, a year or your own dates. New members, transactions, earn and redeem events, points issued and redeemed, rewards redeemed and total spend each show the change against the previous period of the same length.

All-time and active members on top
Daily trend of new members, earn and redeem events
Top cards and top locations for the period
Apple Wallet and Google Wallet split, and the card-type mix

Loyal Aura dashboard: scans per day, reward completion and reward preference for an example café — Example data

Retention

See if new members come back. Week by week.

Cohort retention groups members by the week they joined and shows the share who made at least one transaction in each of the next eight weeks. The funnel follows the same members from registered to active, engaged and loyal.

Cohort table by signup week, from week 1 to week 8
Funnel: active after one visit, engaged after three, loyal after five or a reward
Heatmap of transactions by day of the week and hour

Loyal Aura analytics: conversion funnel, activity heatmap by day and hour, top cards and top locations (example data) — Example data

RFM segments

Ten segments, scored for you. Tuned by you.

Every member gets a score from 1 to 5 for recency (days since the last visit), frequency (visits) and monetary value (spend). The default map sorts them into Champions, Loyal customers, Potential loyalists, New customers, Promising, Need attention, At risk, Can't lose them, Hibernating and Lost.

Edit the thresholds, names, colours and order, or add your own segments
Live member count per segment, with each segment's members a click away
Re-scored at every scan and again each night
Filter your customer list by segment

Loyal Aura RFM segmentation settings: recency, frequency and monetary thresholds and segments with member counts (example data) — Example data

Where it works

Read your regulars. Whatever you sell.

See every industry

Plans and prices

A dashboard on every loyalty plan. Deeper insight as you grow.

Compare all plans

Loyalty Starter

$15/ month

Basic dashboard: visits and redemptions
A profile for every member, with visit and reward history

Loyalty Growth

Recommended

$39/ month

Key-metrics dashboard
Segmentation by visits, spend, birthday and inactivity
VIP and RFM among the 7 automated triggers

Loyalty Scale

$89/ month

Custom, exportable reports
CSV export
Audit log per user

Prices in USD from our live catalogue, billed monthly or yearly. Every plan starts with a free 7-day trial, no credit card needed.

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Questions

Loyalty analytics, answered.

Still deciding? Book a demo or talk to us, and we will walk you through it.

What does the analytics dashboard show?

All-time and active members, then eight KPIs for the period you pick: new members, transactions, earn events, redeem events, points issued, points redeemed, rewards redeemed and total spend, each with its change against the previous period. Below them sit the daily trend, the conversion funnel, a busy-hours heatmap, top cards, top locations, cohort retention, the Apple and Google Wallet split and the card-type mix.

How is cohort retention calculated?

Members are grouped by the week they joined. For each of the next eight weeks, the table shows the share of that group who made at least one transaction.

What is RFM segmentation?

RFM scores each customer from 1 to 5 on recency (days since the last visit), frequency (number of visits) and monetary value (total spend). The three scores place each member in a segment such as Champions, At risk or Lost.

Can I change the segments?

Yes. In Settings, under Segmentation, you can change the score thresholds, rename, recolour, reorder, switch off or add segments, and reset to the defaults at any time.

How fresh are the numbers?

The dashboard is built from your scans and transactions and refreshes within a couple of minutes. A member's segment updates when they scan, and every member is re-scored each night so recency stays accurate.

Which plan do I need?

Every loyalty plan has a dashboard. Segmentation starts on Loyalty Growth. Custom exportable reports, CSV export and a per-user audit log are on Loyalty Scale.

Do my customers need to install anything?

No. Members carry your card in Apple Wallet or Google Wallet, and every scan at the counter feeds the dashboard.

Know who comes back. And bring back who doesn't.

Start a free 7-day trial. Your dashboard fills from the first scan.