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The best loyalty app for your small business: how Loyal Aura compares

Fair, side-by-side comparisons of Loyal Aura and the loyalty apps US local businesses ask about most. Each page lists what the other vendor does better, its published prices on the date we checked, and links to its own pages.

Sourced and dated

By the Loyal Aura team · Competitor facts checked November 11, 2026. Check each vendor's site for current pricing.

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Loyal Aura · Loyalty Growth
$39/month
Boomerangme · Business
$199/month
Boomerangme price from its public pricing page, checked November 11, 2026. Both prices billed monthly.

At a glance

AppLowest listed paid price (billed monthly)Wallet cardsCard typesReviews, SMS, games
Loyal Aura$15 (Loyalty Starter, 1 card type; all 8 on Growth at $39). Reviews module from $12Apple Wallet and Google Wallet8 (Growth and up)Google reviews module; SMS on Scale; games at $2 per game; WhatsApp on Growth and up
Boomerangme$199 (Business, the lowest plan on its pricing page; $164 billed annually)Apple Wallet and Google Wallet7 (Business)Google review generation; two-way SMS and email
Loopy Loyalty$25 (Starter; $250/yr billed annually)Apple Wallet and Google WalletStamp cardsNot listed on its pricing or features pages as of November 11, 2026
Stamp Me$49 (Lite)Member-code pass, plus its own appStamp cardsSMS; Scratch & Win
Square Loyalty$49 per location (Square Plus)Apple Wallet only (iOS)PointsAutomatic SMS notifications
Kangaroo Rewards$79 (Core)Branded app; a digital wallet pass is mentioned on its home pagePoints; tiers (Plus); coupons; gift cards (Elite)Email on all plans; SMS, reviews and Spin to Win from Plus ($199)

Prices in USD as listed on each vendor's pricing page on November 11, 2026, billed monthly unless marked otherwise. Vendors change prices and promotions, so check each vendor's site for current pricing.

Comparisons

How we compare

We read each vendor's own homepage and pricing page on November 11, 2026 and list only what those pages say. When we could not find a feature, we write "not listed" and name the pages we checked, instead of claiming it is missing.

Every comparison has a section on where the other product is stronger. Loyal Aura wrote these pages, so check the sources and each vendor's site for current pricing before you decide.

Prices are in USD, before tax, billed monthly unless marked otherwise. Loyal Aura's own prices on these pages come from our live price list.

Frequently asked questions

What is the best loyalty app for a small business?
It depends on your checkout and what you want the program to do. If you run Square POS and want points, Square Loyalty is convenient. If you only want a stamp card, Loopy Loyalty and Stamp Me are focused options. If you want wallet cards in several types, plus Google reviews and automatic win-back messages at a low monthly price, Loyal Aura is built for that.
Do digital loyalty cards need an app?
Not always. Loyal Aura, Loopy Loyalty and Boomerangme put the card in Apple Wallet and Google Wallet, so customers add it in one tap. Stamp Me offers a wallet pass with a member code plus its own app, and Kangaroo Rewards offers a branded app and mentions a digital wallet pass.
How much does a loyalty program cost for a small business?
Published entry prices on November 11, 2026, billed monthly, ranged from $15/mo (Loyal Aura Loyalty Starter, 1 card type) and $25/mo (Loopy Loyalty Starter) up to $199/mo (Business, the lowest plan on Boomerangme's pricing page). Loyal Aura's 8 card types start on Loyalty Growth at $39/mo. The full plan list is on our pricing page.
Are these comparisons biased?
Loyal Aura wrote them, and we say so up front. We stick to what each vendor publishes, say where they are stronger and link to their pages. If you spot an error, email support@loyalaura.com and we will correct it.

Try Loyal Aura free

Start a free trial, pick a ready-made card for your type of business and go live the same day. Monthly billing, cancel any time. Your first customer joins by scanning your QR at the counter. The card lands in Apple Wallet or Google Wallet, with no app to download.

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Product names belong to their owners. Loyal Aura is not affiliated with the companies compared on these pages.