Boomerangme alternative
Boomerangme alternative: Loyal Aura vs Boomerangme
Boomerangme and Loyal Aura both put loyalty cards in Apple Wallet and Google Wallet, and both add reviews, messaging and an API. The biggest difference is listed price. Here is how they compare for a small local business.
By the Loyal Aura team · Competitor facts checked November 11, 2026. Check each vendor's site for current pricing.
The short answer
Boomerangme is a broad platform: 7 wallet card types on its Business plan (punch, prepaid punch, reward, cashback, membership, gift and coupon), push, two-way SMS and email, Google review generation, RFM analysis, an AI assistant called Richie, and dedicated Agency and Franchise plans. The lowest plan on its pricing page is Business at $199/mo billed monthly ($164/mo billed annually); another Boomerangme page says plans start at $114 per month without naming the plan.
Loyal Aura covers most of the same ground for less: all 8 wallet card types on Loyalty Growth ($39/mo), SMS, email and the API on Loyalty Scale ($89/mo), and loyalty, reviews and games together in Suite Pro ($99/mo). It also adds spin-the-wheel and scratch games and WhatsApp. If you need franchise tooling or an AI assistant, Boomerangme is the stronger pick.
Loyal Aura vs Boomerangme at a glance
| Feature | Loyal Aura | Boomerangme |
|---|---|---|
| Wallet cards | Apple Wallet and Google Wallet, no app download | Apple Wallet and Google Wallet |
| Card types | 8: stamp, points, tier, membership, discount, cashback, coupon, gift (all 8 on Growth and up; Starter has 1) | 7 on Business: punch, prepaid punch, reward, cashback, membership, gift, coupon |
| Google reviews | Reviews module: automatic Google review requests, QR review plates, AI replies (from $12/mo) | Google review generation and feedback |
| SMS and email campaigns | On Loyalty Scale and Suite Pro | Push, two-way SMS and email |
| Included on Growth and up, or a $9/mo add-on | Not listed on Boomerangme's pricing page or homepage as of November 11, 2026 | |
| Games | Spin-the-wheel and scratch games, $2 per game per month | Not listed on Boomerangme's pricing page or homepage as of November 11, 2026 |
| Automations | Welcome, birthday, feedback, next-visit, referral, VIP and win-back triggers (Growth and up) | Referrals, feedback, RFM analysis and ROI tracking |
| AI | AI review replies; AI segmentation on Scale | Richie AI assistant |
| API and webhooks | On Loyalty Scale and Suite Pro | API and webhooks |
| Agencies and white label | Agency program with your own domain and branding; terms set per partner | White label on the Agency plan ($259/mo billed monthly, $214/mo billed annually); reseller program with 40% to 50% recurring partner commission |
| Entry paid price | $15/mo billed monthly (Loyalty Starter: 1 card type, 1 location); all 8 card types from $39/mo (Growth) | $199/mo billed monthly or $164/mo billed annually (Business, the lowest plan on its pricing page) |
| Free trial | 7 days, no credit card needed | 14 days, no credit card |
Based on each vendor's public pages as of November 11, 2026. "Not listed" means we did not see it on the pages we checked, not that it can never exist.
Strengths of each option
Where Loyal Aura is stronger
- Lower listed prices: loyalty from $15/mo, and all 8 card types plus automations on Growth at $39/mo (both billed monthly), against $199/mo billed monthly for Business, the lowest plan on Boomerangme's pricing page.
- Pay only for what you use: loyalty, reviews (from $12/mo), games and WhatsApp are separate modules, or bundled in Suite Pro at $99/mo.
- Spin-the-wheel and scratch games and a WhatsApp inbox and campaigns, which are not listed on Boomerangme's pricing page or homepage as of November 11, 2026.
- A US company (Loyal Aura LLC, St. Petersburg, Florida) with the app available in English, Spanish, French and Arabic.
Where Boomerangme is stronger
- A broad platform, with Agency and Franchise plans built for many sub-accounts.
- Richie, an AI assistant, plus RFM analysis, a customer data platform and ROI tracking.
- Two-way SMS and email are part of the platform; on Loyal Aura, SMS and email campaigns need Loyalty Scale or Suite Pro.
- A published reseller program with 40% to 50% recurring partner commission, and a 14-day trial with no credit card.
Pricing: Loyal Aura vs Boomerangme
Loyal Aura
- Loyalty Starter, $15/mo: 1 card type (stamp or reward), 1 location.
- Loyalty Growth, $39/mo: all 8 card types, automations, WhatsApp, up to 3 locations.
- Loyalty Scale, $89/mo: SMS and email campaigns, REST API and webhooks, up to 10 locations.
- Suite Pro, $99/mo: loyalty, reviews and games together, up to 10 locations, API.
Boomerangme
- Business: $199/mo billed monthly, $179/mo quarterly, $164/mo annually.
- Agency: $259, $239 or $214 per month billed monthly, quarterly or annually. White label is on Agency.
- Franchise: $299, $269 or $249 per month billed monthly, quarterly or annually.
- Agency: 3 sub-accounts included, then +$15/mo each. Franchise: 3 included, then +$99/mo each from the 4th.
- "Start free" on the homepage is the 14-day trial: the pricing page lists no free plan. A Boomerangme page for local businesses says plans start at $114 per month, without naming the plan.
Prices in USD as listed on each vendor's pricing page on November 11, 2026, billed monthly unless marked otherwise. Vendors change prices and promotions, so check each vendor's site for current pricing.
When to choose which
Choose Loyal Aura if
- You run 1 to 10 locations and want wallet cards, reviews and win-back automations without paying $199/mo for Boomerangme Business.
- You want to start small with one stamp card and add modules as you grow.
- You want games or WhatsApp in the same tool.
Choose Boomerangme if
- You run a franchise or many sub-accounts and want dedicated franchise plans.
- You want an AI assistant and built-in RFM and ROI reporting.
- You need two-way SMS from day one and the budget fits.
Frequently asked questions
Is Loyal Aura a good Boomerangme alternative?
How much does Boomerangme cost?
How much does Loyal Aura cost?
Do my customers need to download an app?
Does Loyal Aura offer white label for agencies?
Which one has SMS?
Try Loyal Aura free
Start a free trial, pick a ready-made card for your type of business and go live the same day. Monthly billing, cancel any time.
- No credit card needed
- Cancel anytime
- Apple & Google Wallet
Your first customer joins by scanning your QR at the counter. The card lands in Apple Wallet or Google Wallet, with no app to download.
Related pages
By industry
Sources
- boomerangme.com
- boomerangme.com/pricing
- boomerangme.com/compare-boomerang
- boomerangme.com/who-its-for/for-local-business-owner
- boomerangme.com/partnership-program
Competitor details come from Boomerangme's public pages listed above, read on November 11, 2026. Loyal Aura wrote this page, so read it with that in mind. If something here is out of date or wrong, email support@loyalaura.com and we will correct it.
Product names belong to their owners. Loyal Aura is not affiliated with the companies compared on these pages.