Kangaroo Rewards alternative
Kangaroo Rewards alternative: Loyal Aura vs Kangaroo Rewards
Kangaroo Rewards is a points and branded-app platform with strong retail roots. Loyal Aura is wallet-first. Here is what each costs for the features local businesses ask about most.
By the Loyal Aura team · Competitor facts checked November 11, 2026. Check each vendor's site for current pricing.
The short answer
Kangaroo Rewards offers a branded rewards app, a digital wallet pass, email and SMS campaigns, a review app, Spin to Win and an API. On its pricing page, the email editor is on all plans; SMS and push campaigns (Marketing Engine), reviews and Spin to Win start on Plus ($199/mo billed monthly), the custom branded app needs Elite ($349/mo), and the API is on Enterprise.
Loyal Aura puts cards in Apple Wallet and Google Wallet, and sells the same kinds of features as smaller modules: reviews from $12/mo, games at $2 per game, WhatsApp on Growth ($39/mo), and SMS, email and the API on Scale ($89/mo). If you want your own branded app, or Kangaroo's retail and ecommerce depth, Kangaroo is the stronger choice.
Loyal Aura vs Kangaroo Rewards at a glance
| Feature | Loyal Aura | Kangaroo Rewards |
|---|---|---|
| On the customer's phone | A card in Apple Wallet or Google Wallet, no app | Branded app, or a digital wallet pass (per its home page; wallet type and plan not stated) |
| Program types | 8 card types: stamp, points, tier, membership, discount, cashback, coupon, gift | Points; tiers and cashback on Plus; coupons; gift cards on Elite |
| SMS and email campaigns | Loyalty Scale ($89/mo) and Suite Pro | Email editor on all plans; SMS and push campaigns on Plus ($199/mo) and up |
| Google reviews | Reviews module, from $12/mo | "Reviews" (rewards customers for leaving reviews), on Plus and up; the page does not say Google reviews |
| Games | Spin-the-wheel and scratch games, $2 per game | Spin to Win, on Plus and up |
| Branded app | No, wallet cards instead | Custom branded app on Elite ($349/mo) |
| API | Loyalty Scale and Suite Pro | Enterprise (custom pricing) |
| Entry paid price | $15/mo billed monthly (Loyalty Starter) | $79/mo billed monthly (Core) |
| Free trial | 7 days, no credit card needed | Not stated on its pricing or home page as of November 11, 2026 |
Based on each vendor's public pages as of November 11, 2026. "Not listed" means we did not see it on the pages we checked, not that it can never exist.
Strengths of each option
Where Loyal Aura is stronger
- Wallet-first: no app for customers to download, the card sits in Apple Wallet or Google Wallet.
- Reviews, games and SMS without a $199/mo plan, and the API on Loyalty Scale ($89/mo) instead of an Enterprise plan.
- Stamp and membership cards alongside points, gift and coupon cards (Growth and up).
- A lower entry price: $15/mo against $79/mo, both billed monthly.
Where Kangaroo Rewards is stronger
- A custom branded app (Elite) for businesses that want their own app.
- Depth in retail and ecommerce loyalty.
- A "6 months free" offer for businesses switching from another loyalty tool (shown on November 11, 2026).
- An Enterprise plan with custom terms.
Pricing: Loyal Aura vs Kangaroo Rewards
Loyal Aura
- Loyalty Starter, $15/mo: 1 card type (stamp or reward), 1 location.
- Loyalty Growth, $39/mo: all 8 card types, automations, WhatsApp, up to 3 locations.
- Loyalty Scale, $89/mo: SMS and email campaigns, REST API and webhooks, up to 10 locations.
- Reviews module from $12/mo; games at $2 per game.
Kangaroo Rewards
- Core: $79/mo billed monthly, in USD. Includes the email editor.
- Plus: $199/mo. Adds SMS and push campaigns (Marketing Engine), reviews, Spin to Win, tiers, cashback and multi-location.
- Elite: $349/mo. Adds gift cards, AI-powered campaigns, surveys and the custom branded app.
- Enterprise: custom pricing. The API is on Enterprise.
- Trial: not stated on its pricing or home page as of November 11, 2026.
Prices in USD as listed on each vendor's pricing page on November 11, 2026, billed monthly unless marked otherwise. Vendors change prices and promotions, so check each vendor's site for current pricing.
When to choose which
Choose Loyal Aura if
- You want reviews, SMS or games without paying for a $199/mo plan.
- You prefer a wallet card your customers add in one tap over an app they must install.
- You want stamp cards, gift cards or memberships, not only points.
Choose Kangaroo Rewards if
- You want your own branded app.
- You run a retail or ecommerce business that needs Kangaroo's depth there.
- You are switching from another loyalty tool and the "6 months free" offer suits you.
Frequently asked questions
Is Loyal Aura a good Kangaroo Rewards alternative?
How much does Kangaroo Rewards cost?
Does Kangaroo Rewards offer Apple Wallet cards?
Which Loyal Aura plan do I need for SMS?
Do I need a branded app for my loyalty program?
Try Loyal Aura free
Start a free trial, pick a ready-made card for your type of business and go live the same day. Monthly billing, cancel any time.
- No credit card needed
- Cancel anytime
- Apple & Google Wallet
Your first customer joins by scanning your QR at the counter. The card lands in Apple Wallet or Google Wallet, with no app to download.
Related pages
By industry
Sources
Competitor details come from Kangaroo Rewards's public pages listed above, read on November 11, 2026. Loyal Aura wrote this page, so read it with that in mind. If something here is out of date or wrong, email support@loyalaura.com and we will correct it.
Product names belong to their owners. Loyal Aura is not affiliated with the companies compared on these pages.