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Loyal Aura

Car washes & detailing

A car wash loyalty program drivers keep in their phone

Buy 9 washes, get the 10th free, tracked on a card in Apple Wallet or Google Wallet. Drivers add it from a QR at the pay station, your attendant scans it, and you can message every cardholder the day the sun comes out.

Start free 7-day trialBook a demo

Your first customer joins by scanning your QR at the counter.

  • Apple Wallet & Google Wallet
  • Nothing for customers to download
  • No credit card to start the trial
  • Monthly, cancel any time
Example card
YC
Your car washnow

Sun's out after the storm. Your card is 4 washes from a free one.

Buy 9 washes, get the 10th free. Reward: Free car wash

The repeat-visit problem

Why drivers wash wherever is closest

Car wash visits depend on weather and convenience, so the nearest wash wins unless drivers have a reason to come to you.

  • Punch cards fade in the glovebox

    Paper cards get wet, lost or left in the other car. A wallet card is on the phone every time they pull in.

  • Good weather you can't use

    The first dry day after a week of rain is your chance, but only if drivers think of you first. A push to every card goes out in seconds.

  • Club members with nothing to show

    If you sell a wash club, members still need a way to show their status at the lane. A membership pass in the wallet does that.

Ready on day one

The car wash cards you get after signup

These are the cards onboarding sets up for this business type. Change the number of stamps, the reward and the design before you go live.

  • Stamp card

    Buy 9 washes, get the 10th free

    Reward: Free car wash

  • Stamp card

    Collect 5 stamps, get a free wax

    Reward: Free wax

  • Points card

    10 points per wash, 100 points = a free interior clean

    Reward: Free interior clean

Also useful for car washes

  • Membership pass

    Shows member status at the lane, with 10% off for members by default. You approve each member. Keep billing the membership the way you do now.

  • Referral reward

    Give stamps or points to a driver who brings a friend, and to the friend. You set both rewards in the card settings.

Loyalty Starter runs a stamp or points card at one location. Loyalty Growth unlocks all 8 card types, tiers and the automated triggers (welcome, birthday, next visit, referral, win-back). Compare plans

Built for your business

Detailing shops

Detailing jobs are less frequent and worth more, so the points card fits better: 10 points per visit toward a free interior clean, or switch to points per dollar spent. Pair it with a Google review request after every job.

Get more Google reviews
  • Points per visit or per dollar spent
  • Google review request after each detail
  • Membership pass for repeat fleet or VIP customers

How it works

Up and running before the next sunny day

  1. 1

    Pick a car wash recipe

    The 10th wash free, a free wax after 5, or points per wash toward a free interior clean.

  2. 2

    Put the QR at the pay station

    Drivers scan it while they wait and add the card to Apple Wallet or Google Wallet.

  3. 3

    Scan at payment

    The attendant scans the card with the Loyal Aura Scanner on a phone or tablet. The stamp shows on the driver's card right away.

Example messages

Turn a sunny day into a busy day

Examples you can copy and edit. Each one shows up on the card in the customer's Apple Wallet or Google Wallet. Send them by hand from the dashboard, or let the automated triggers on Loyalty Growth and up send them for you.

  • WeatherSun's out after the storm. Your card is 4 washes from a free one.
  • Win-backIt's been a while since your last wash. You're at 6 of 10 stamps.
  • Reward unlockedFree wash unlocked. Show this card at the pay station.

Go further

FAQ

Car wash loyalty questions

Book a demo
Do drivers need to download an app?
No. They scan your QR and add the card to Apple Wallet or Google Wallet in one tap, then show it at every visit.
How much does a car wash loyalty program cost?
Plans are monthly with no contract, and every price is on our pricing page. Loyalty Starter covers one stamp or points card at one location. The membership pass, the automated win-back and up to 3 locations are on Loyalty Growth. Every account starts with a free trial.
Does it connect to my tunnel controller or pay station?
There is no direct connection to wash controllers or pay stations. An attendant scans the driver's card with the Loyal Aura Scanner on a phone or tablet. On Loyalty Scale, the REST API and webhooks let a developer connect other systems.
Can I use it for a wash club membership?
The membership pass shows that a driver is a member, with their member discount, and you approve each member. Keep charging the club the way you do today.
Can I run it at more than one location?
Yes. Loyalty Starter covers one location, Loyalty Growth up to 3 and Loyalty Scale up to 10, with one card that works at all of them.

Make your wash the one they drive to

Start the free trial, pick a car wash recipe and put the QR at your pay station. No credit card needed to start.

Start free 7-day trialBook a demo
  • No credit card needed
  • Cancel anytime
  • Apple & Google Wallet

Your first customer joins by scanning your QR at the counter.

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