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Loyal Aura

Hair salons, spas & med spas

A salon loyalty program app that gets clients to rebook

Reward the clients who keep coming back and give the others a reason to book again. Start with a salon recipe, scan the card at checkout, and let the card remind them when they're due.

Start free 7-day trialBook a demo

Your first customer joins by scanning your QR at the counter.

  • Apple Wallet & Google Wallet
  • Nothing for customers to download
  • No credit card to start the trial
  • Monthly, cancel any time
Example card
YS
Your salonnow

It's been 6 weeks since your last appointment. Book this week: your next visit is your 4th.

50% off your 5th visit. Reward: 50% off your 5th visit

The repeat-visit problem

Why salon clients drift to another chair

Hair and skin services come back every few weeks. Miss one reminder and the client books wherever has an opening.

  • Regulars get the walk-in deal

    A flat discount treats your weekly blow-out client like a first-time visitor. Tiers let regulars climb to Gold and VIP perks.

  • No reminder between visits

    Clients mean to rebook and forget. A push on the card in their wallet lands on the lock screen when they're due.

  • Word of mouth goes unthanked

    Friends recommend their stylist, and nobody keeps track of who sent whom. A referral reward on the card thanks the client who brought a friend.

Ready on day one

The salon cards you get after signup

These are the cards onboarding sets up for this business type. Change the number of stamps, the reward and the design before you go live.

  • Stamp card

    50% off your 5th visit

    Reward: 50% off your 5th visit

  • Stamp card

    Collect 10 stamps, get a free haircut

    Reward: Free haircut

  • Points card

    1 point per $1 spent, 300 points = a free treatment

    Reward: Free treatment

For your best clients

  • Silver, Gold and VIP tiers

    Clients earn points and move up: Gold from 500 points with 5% off, VIP from 1,500 points with 10% off. These are the defaults, and you can change them.

  • Membership pass

    Members get 10% off every visit by default. You approve each member before they join.

Loyalty Starter runs a stamp or points card at one location. Loyalty Growth unlocks all 8 card types, tiers and the automated triggers (welcome, birthday, next visit, referral, win-back). Compare plans

Built for your business

Spas and med spas

Spas get their own recipes at signup. Med spas that sell packages or memberships can use the tier card and the membership pass, so the perks match how clients already buy.

See all 8 card types
  • Spa: 50% off your 6th treatment, or 10 stamps for a free massage
  • Spa points: 1 point per $1 spent, 500 points = a free facial
  • Med spa: a membership pass with 10% off for members you approve

How it works

Running before your next client sits down

  1. 1

    Pick a salon recipe

    Start with 50% off the 5th visit, a free haircut after 10, or points per dollar. Add tiers if you're on Loyalty Growth.

  2. 2

    Put the QR at the front desk

    Clients scan it while they wait or pay and add the card to Apple Wallet or Google Wallet.

  3. 3

    Scan at checkout

    The stylist or front desk scans the card with the Loyal Aura Scanner. The visit and the next reward show on the client's card.

Example messages

Reminders clients actually see

Examples you can copy and edit. Each one shows up on the card in the customer's Apple Wallet or Google Wallet. Send them by hand from the dashboard, or let the automated triggers on Loyalty Growth and up send them for you.

  • Next visitIt's been 6 weeks since your last appointment. Book this week: your next visit is your 4th.
  • Tier reachedYou just reached Gold. Enjoy 5% off every visit from today.
  • BirthdayHappy birthday. We've added bonus points to your card.

Go further

FAQ

Salon loyalty questions

Book a demo
Do clients need to download an app?
No. They scan your QR, fill in a short sign-up page and add the card to Apple Wallet or Google Wallet in one tap.
How much does a salon loyalty program cost?
Plans are monthly with no contract, and every price is on our pricing page. Loyalty Starter covers one stamp or points card at one location. Tiers, the membership pass and the automated reminders are on Loyalty Growth and up. Every account starts with a free trial.
Can I reward my best clients more than new ones?
Yes. The tier card moves clients from Silver to Gold to VIP as they earn points, with a bigger discount at each level. Tiers are on Loyalty Growth and up.
Does it work with my booking software?
Loyal Aura doesn't replace your booking system. Clients keep booking the way they do now and staff scan the card at checkout. On Loyalty Scale you can connect other tools through the REST API, webhooks, Zapier or Make.
Can every stylist scan cards?
Yes. Each stylist gets their own staff login. Loyalty Starter includes 2 users, Loyalty Growth 10 and Loyalty Scale unlimited.

Give your clients a reason to rebook

Start the free trial, pick a salon recipe and put the QR at your front desk. No credit card needed to start.

Start free 7-day trialBook a demo
  • No credit card needed
  • Cancel anytime
  • Apple & Google Wallet

Your first customer joins by scanning your QR at the counter.

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